iSummit07 -
iCommons Summit 2007
| Speakers | |
|---|---|
|
Tony Curzon Price |
|
Felix |
| Schedule | |
|---|---|
| Day | 2 |
| Room | Lazareti 2 (small room) |
| Start time | 12:00 |
| Duration | 01:30 |
| Info | |
| ID | 7 |
| Event type | Workshop |
| Track | Practical workshops |
| Language | English |
Membership campaigning as a way to support free content
Evaluating your membership and planning a campaign. Including analysis of user data, copy-writing, scheduling, email delivery systems and payment channels.- Creating a culture of ‘giving’ in your community. Includes the benefits of Creative Commons licensing in open business models.- Implementing the ideas discussed in Tony Curzon Price’s discussion of Business Models based on free and open content.- Reporting on the campaign to members and funders.- Maintaining both the financial and community benefits of a successful campaign.