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In November 2007 the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCi) hosted the CCau Industry Forum, a research-focused industry engagement event. The event was organised by the CCi Creative Commons Clinic and Creative Commons and Open Content Licensing research projects in response to the Australian Government's 2005 Digital Content Action Agenda. It was designed to follow up the Action Agenda’s recommendation that industry “engage with work occurring in the area of alternative approaches to intellectual property licensing, such as Creative Commons”.
Focusing on the government, education and the creative industries sectors, the Forum aimed to evaluate understanding of and attitudes towards copyright, open content licensing (OCL) and the Creative Commons initiative within Australia. With the rapid growth of digital technologies over the last decade has led to a revolution in the creation and dissemination of knowledge – a revolution that has created unprecedented challenges for copyright law. The ‘all rights reserved’ model of traditional copyright law, with its complex legal concepts and requirement for permission for even the most common and non-controversial of uses, does not fit well with an environment which both enables and requires reproduction and communication on an unprecedented scale. From a legal perspective, one of the most significant responses to these changes has been the development of new OCL systems designed to open up access to and use of protected material. These OCL models preserve the creator’s intellectual property rights whilst giving permission in advance for the content to be used more broadly than would be permitted under default copyright law.
The Unlocking the Potential Through Creative Commons report evaluates and responds to the outcomes of this Forum and presents a strategy for continued research into Creative Commons in Australia. Full copies of the report can be downloaded at http://creativecommons.org.au/unlockingthepotential and may be used and distributed under a Creative Commons Attribution 2.5 Australia licence.
tags: media-events creative commons open content licensing unlocking the potential australia industry engagement government education new media film music art non-fiction
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